A: The lettering in the Nike logo was created custom for the brand, but the Futura font is very similar. With minor adjustments to the 'N' and the 'K,' the Futura Condensed Extra Black font by Paul Renner looks almost identical to the Nike logo lettering.
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Though some of the greatest advertising slogans in history seem relatively simple ('Just Do It' is only three words, after all), most of the time, they're anything but. Here's how six of the most enduring taglines came to be. “Just Do It.” The famous Nike slogan came from a rather unlikely source - spree killer Gary Gilmore, who received the death penalty for murdering two people in Utah in July, 1976. Just before a firing squad did their duty, Gilmore was asked if he had any last words. “Let’s do it,” he simply said. When Dan Wieden of Wieden+Kennedy was tapped to create a tagline for Nike a decade later, something about Gilmore’s words just seemed to fit.
“Let’s” was changed to “Just” to add a dash of emphasis. “Good to the Last Drop.” Maxwell House has a pretty neat story for this one. They claim that while Teddy Roosevelt was visiting Andrew Jackson’s Hermitage in 1907, he insisted on taking a cup of coffee where Old Hickory once enjoyed his meals, saying, “I must have the privilege of saying that I have eaten at General Jackson's table.” As the story goes, after thoroughly enjoying his joe, Teddy smacked his lips and declared that the stuff was “good to the last drop.” Some years later, the coffee giant decided the slogan was a double win - it was a catchy phrase, but it also provided celebrity endorsement.
That being said, there’s a pretty good chance that the whole tale is just a pretty good bit of PR. The Theodore Roosevelt Association, however, who verified the whole conversation. More from mentalfloss writer Bill DeMain: A few tidbits about Maxwell House – A Nashville Banner article from 1907 quoted Teddy Roosevelt as saying of that famous cup of coffee: “This is the kind of stuff I like to drink, by George, when I hunt bears.” Nothing about “good to the last drop.” Though maybe that phrase didn’t sound as quotable back then.
Regardless, it was a big deal to have the president enjoying your brand of coffee, and in the days after Roosevelt’s visit, three different coffee companies in Nashville ran ads in the Banner claiming it was their java, not Maxwell House’s, that Teddy liked. Finally, though Maxwell House started using the “good to the last drop” slogan in print ads around 1917, they waited until long after Roosevelt was dead before they started using his name and image in their ads. “A Diamond is Forever.” I wish I was one of those people who went to bed with a problem and woke up with the solution in my head.


I’m not, but apparently copywriter Frances Gerety was, because she said the famous De Beers slogan came to her in a dream in 1947. It’s certainly enduring - the tagline has been a De Beers mainstay ever since. Advertising Age even named it the.
“We try harder.” This one is a rare moment of truth in advertising, according to Time magazine. When given the difficult task of making Avis seem appealing - Hertz had a firm lock on the top rental car spot in the U.S. famed copywriter Bill Bernbach asked company president Robert Townsend why he thought anyone would use his company. “We try harder,” Townsend decided, and a slogan was born. “I People weren’t exactly in a New York state of mind in 1977. Tourism was down, the city was getting a reputation for being dirty, and Deputy Commissioner of the NY State Department of Commerce William Doyle decided to do something about it.
He requested a catchy ad campaign to boost tourism, and man, did he get one. Respected designer Milton Glaser created the iconic image thinking it would just be part of a quick, three-month campaign.
He had no idea it would still be in use years later, even becoming a rallying cry after 9/11. The kicker: he did the work pro bono.
“That was Easy.” It would be nice if real life worked like the Staples ads: when you’re overwhelmed with work, chores, or life in general, all you have to do is push a button and some inventive and humorous solution magically appears to whisk your troubles away. Leslie Sims, a senior VP at advertising agency McCann Erickson, thought the same thing. Staples’ Easy button and “That was easy” line was. Well, it wasn’t easy.
It took a long time to come up with a concept that could quickly and handily show the abstract idea of “easy.” I sense another post like this in my future - what slogans do you find intriguing? Subliminal messages—hidden phrases in TV programs, movies, and ads—probably won't make you run out and, a band's music,. That's because these sneaky suggestions don't really change consumer behavior, even though many people believe otherwise, according to Sci Show Psych.
We say 'don't really' because subliminal messages can sway the already motivated, research shows. For example, a 2002 study of 81 college students found that parched subjects drank more water after being subliminally primed with words like 'dry' and 'thirsty.' (Participants who weren't already thirsty drank less.) A follow-up experiment involving 35 undergrads yielded similar results, with dehydrated students selecting sports drinks described as 'thirst-quenching' over 'electrolyte-restoring' after being primed for thirst. Experiments like these won't work on, say, chocolate-loving movie audiences who are subliminally instructed by advertisers to purchase popcorn instead. Learn more about how subliminal messaging affects (or doesn't affect) our decision-making, and why you likely won't encounter ads with under-the-radar suggestions on the regular. The history of animation doesn’t begin and end with studios in Artists in the UK have been drawing and sculpting cartoons for over a century, and now some of the best examples of the medium to come out of the country are available to view for free online. As reports, the has uploaded over 300 films to the new archive on BFI player.
Dubbed 'Animated Britain,' the expansive collection includes hand-drawn and stop motion animation and many distinct styles in between. Viewers will find ads, documentaries, films for children, and films for adults dating from 1904 to the 21st century. Episodes of classic cartoons like and as well as obscure clips that are hard to find elsewhere are represented. The archive description reads: “Through its own weird alchemy, animation can bring our wildest imaginings to life, and yet it can also be a powerful tool for exploring our everyday reality.

Silly, surreal, sweet or caustic, this dizzyingly diverse selection showcases British animation's unique contribution to the art form, and offers a history ripe for rediscovery.” This institution’s project marks their start of a whole year dedicated to animation. UK residents can stream the selected films for free at, or check out their offerings for more British animated classics.
Just Do It (stylized as JUST DO IT.) is a of shoe company, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of agency, credits the inspiration for his 'Just Do It' Nike slogan to ’s last words: 'Let's do it.' The 'Just Do It' campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.
In many Nike-related situations, 'Just Do It' appears alongside the Nike logo, known as the. Campaign. This Section is written like a that states a Wikipedia editor's personal feelings about a topic. Download unicode terbaru xiaomi. Please by rewriting it in an. (August 2014) The 'Just Do It' campaign launched in 1988 was highly successful with the Age selecting the campaign as one of the top two taglines of the 20th century with it being both 'universal and intensely personal'. While was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with 'a tough, take no prisoners ad campaign'.
One of the campaign's objectives was to target all Americans regardless of age, gender or physical fitness level which led to Nike becoming worn as a fashion statement, not just as fitness gear (Nearly 80% of Nike’s running shoes are not worn for their intended purpose). Nike’s fundamental objective was to represent sneakers as a fashion statement to consumers, especially females, teens and males aged 18–40. Throughout the campaign Nike enlisted numerous notable athletes in order to attract customers and promote the image of Nike as being reliable to not only everyday customers but professional athletes. Athletes such as football stars and, basketball stars, and and tennis stars and were used in their advertisements, including a range of people from varying ethnicities and races. Nike was faced with criticism by surrounding the campaign, with the pay of elite athletes compared to those in overseas shoe factories, and for violating the minimum wage in their operations in Vietnam. The 'Just Do It' campaign went out to a range of media outlets including merchandise, outdoor billboards, print media, and graffiti art.
The campaign embodied Nike's image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health. This led to customers associating their purchases with the prospect of achieving greatness. In popular culture In 2015, actor used this phrase in 's video, which later become an. References.